InsightJuly 16, 2025

Soft Saving: The Modern Saving Style Gen Z Loves

Amid the buzz of social media trends, fancy coffee shops, pricey concerts, and endless online shopping promotions, many Gen Z individuals confess to struggling with saving money. It often feels like payday comes today, and the balance is nearly gone by next week. The FOMO (Fear of Missing Out) phenomenon drives young people to spend on experiences or trendy items, even if it leaves their finances struggling to keep up. This is where the concept of soft saving comes in, a way of saving that’s more relaxed, flexible, and perfectly suited for today’s younger generation.

 

What is Soft Saving?

Soft saving is essentially a way of saving that isn’t too rigid. Unlike traditional saving methods, which demand strict discipline to set aside a fixed amount every month, soft saving is more flexible and adapts to your financial situation.

The concept is simple: keep saving, but in a low-pressure way. Small amounts are outstanding, as long as you’re consistent. And it’s okay to dip into your savings if a real emergency comes up.

Why has soft saving become so popular? Many Gen Z individuals believe that rigid saving methods only add stress. Soft saving offers a middle ground between wanting to enjoy life now and securing a safe financial future.

 

Why is Soft Saving Perfect for Gen Z?

Several reasons make soft savings an ideal match for Gen Z:

  • Dynamic Lifestyle

Gen Z wants to enjoy life now, traveling, socializing, and purchasing the latest gadgets. Soft saving doesn’t forbid that, as long as there’s still money being set aside.

  • Less Stressful

Saving feels lighter because you’re not forcing yourself to hit big numbers every month.

  • Flexible

If an emergency strikes, you can access your soft savings without guilt.

  • Easy to Manage

Many financial apps or digital features make soft savings super practical.

 

How to Practice Soft Saving: Considering Giving Savings a Try?

Here are some simple steps to get started:

  • Set Aside Small, Regular Amounts

You don’t need to start with $100 a month. Even $1–$2 per day adds up over time if you’re consistent.

  • Use Financial Apps

Plenty of digital wallets now offer “pockets” or separate funds. You could create pockets for “holiday trips,” “emergency fund,” or “new gadgets.”

  • Choose Flexible Saving Accounts

Unlike traditional locked savings accounts, soft savings allow you to withdraw funds if needed. Just stay disciplined, only touch it in real emergencies.

  • Set Realistic Goals

Soft savings work best with clear goals, such as “Trip to Bali at year-end” or “Buying a new laptop.” Goals help keep your motivation high.

  • Celebrate Small Wins

Hit a weekly or monthly target? Reward yourself with a small treat (but don’t go overboard!). It helps maintain your momentum.

 

Examples of Soft Saving Gen Z Often Uses

To make it more straightforward, here are some soft savings methods popular among Gen Z:

  • Saving via E-Wallets

Set aside leftover balances from online shopping in a digital wallet’s savings pocket.

  • Saving Cashback

Instead of spending cashback on impulse buys, transfer it straight into a savings account.

  • Loose Change Challenge

Every day after work, drop spare coins or small bills into a jar. It might seem minor, but it adds up fast.

  • Using Earned Wage Access (EWA)

Take the VENTENY Employee Super App, for example. If you suddenly need funds before payday, you can withdraw part of your already-earned salary without interest charges. This keeps your savings safe and untouched.

 

Conclusion

Soft saving isn’t your typical traditional saving method. But in an era full of dynamic lifestyles and constant temptations, it’s a practical and stress-free way for Gen Z to save. You can still enjoy life today while building a safety net for tomorrow.

Remember: soft saving doesn’t mean being wasteful. The key is knowing your limits and staying disciplined in managing your money. Want comfort today and security tomorrow? Soft saving is the answer!