In today’s fast-paced digital era, strategic communication is crucial in shaping a company’s reputation. Public relations (PR) has become a key pillar in building a credible, trustworthy, and resilient brand amidst a highly dynamic and competitive market landscape. This was the central theme of the AFTECH CMO Community Gathering in Collaboration with the Indonesia Stock Exchange 2025, titled “Unlocking Growth Potential – Strengthening Public Relations and Seizing Capital Market Opportunities.”
As a guest speaker at the event, VENTENY was honored to share valuable insights and experiences in building a strong PR strategy and navigating the journey towards a successful listing on the Indonesia Stock Exchange (IDX). This opportunity also reaffirmed VENTENY’s ongoing commitment to empowering small and medium-sized enterprises (SMEs) across Indonesia.
Empowering SMEs Through PR, Capital Market Access, and the B2B2E Approach
As a company focused on collaboration and sustainability, VENTENY champions SME growth, especially by helping them access capital market funding. During the AFTECH CMO Community 2025 session, VENTENY emphasized that a strong PR strategy goes beyond image-building. It fosters trust, the foundational element of sustainable business growth.
Beyond PR, VENTENY also introduced its B2B2E (Business to Business to Employee) model through the VENTENY Employee Super App—a comprehensive solution designed to improve employee welfare and productivity across businesses, including SMEs.
Through this approach, VENTENY supports business growth and enhances employee well-being with financing access, training programs, and lifestyle benefits. By supporting employees, SMEs can strengthen their internal foundations—ultimately boosting overall business competitiveness.
VENTENY believes that the synergy between effective PR strategies and the B2B2E approach is key to solidifying brand positioning and unlocking long-term growth opportunities, particularly for SMEs aiming to scale and explore capital market potential.
PR Strategy: Building Credibility from Within
During his presentation, Iwan Ariemurti, VP of Brand Communication at VENTENY, shared practical steps to implement impactful communications strategies. Key points included:
- Consistent messaging and brand values: A unified communication identity helps the brand stay memorable.
- Powerful storytelling: Authentic, relevant stories create emotional bridges between the company and its audience.
- Cross-functional collaboration: PR is not a one-department job; it requires alignment across the organization.
- Transparency and openness: In an information age, transparency builds lasting public trust.
This holistic approach empowers Chief Marketing Officers (CMOs) and business leaders to build brands that are not only visible but also trusted.
Lessons from VENTENY’s IPO Journey
VENTENY also shared lessons from its IPO process on the Indonesia Stock Exchange—a real-world example of how strategic PR and public communications play a pivotal role throughout the IPO journey.
From maintaining positive public perception and managing relationships with media and investors, to ensuring regulatory-compliant messaging, VENTENY’s IPO experience offered rich takeaways for other companies considering going public.
Collaboration and Commitment to Growth
The AFTECH and IDX collaboration created a strategic platform for tech companies to exchange insights and expand opportunities. VENTENY applauds this initiative, which aligns with its mission to strengthen the business ecosystem through synergistic partnerships.
VENTENY aims to demonstrate that a successful brand is not solely built on products or services, but also on a company’s ability to consistently communicate its values and vision to the public.
Closing: PR as a Business Growth Pillar
Building a reputation is not an overnight task in an ever-evolving business landscape. It requires the right strategy, consistent messaging, and the courage to be authentic. VENTENY believes a strong PR strategy is essential to gaining trust, strengthening brand identity, and unlocking sustainable growth.
By participating in AFTECH CMO Community 2025, VENTENY reinforces its commitment to sharing, collaborating, and being a catalyst for positive change, contributing to a resilient and trustworthy Indonesian business ecosystem.
